I’m going to make some confessions here about my shortcomings as a blogger – especially when it comes to the comparison game … the desire for some sort of “blogger status” and the desire for more. I try not to focus on those things, but I have to admit that they’re there – in the back of my mind.
Anyway, as I’ve told you guys before, I’m a disorganized blogger. One aspect of my blogging that proves this is my complete lack of ability to use data to figure out how to grow my blog. I’ve found lots of great information on using reports to figure out, for instance, which social media site is the best for growing your blog (the link will bring you to a fantastically informative blog post from Ashley at Nose Graze) or how to determine what days of the week or hours are best to post on, or how to determine if a particular promotion is really working. All of this advice seems amazingly useful … until I try to follow it.
See, I think I have the same problem with this sort of thing as I do with self help non-fiction – I like the idea of using all of this data, but when I actually look at all the reports and such, it all sort of becomes a blur in my mind and I find myself staring blankly at it, wondering what the heck I should actually do. (This is why my non-fiction vs. fiction infographic is all completely made-up nonsensical data – I prefer it to the real thing.) Reports and charts and graphs and all that just don’t register in my brain. They look something like this to me …
Why can’t Google Analytics put my info into pretty, self-explanatory pictures?
Then there are stats. I have lots of followers and an active following, so I’m very happy with that … until I start to analyze my stats. There’s always this drive to get more visitors, more engagement, more. I see other people who talk about getting hundreds more visitors per post than me, and I have to confess that it makes me twitchy … I try not to play the comparison game, but it’s so hard sometimes. Especially since I haven’t really gotten any publishers to pay attention to me, which I can only assume is because my stats aren’t good enough … And, once again, publisher attention shouldn’t be an important measure of the worth of my blog, but it’s hard not to want it anyway. I wish I could just turn that desire off, but it’s never completely gone.
So, my solution? I pretty much avoid looking at my stats as much as possible. I prefer to be blissfully ignorant and just enjoy my blog. I LOVE the people that I’ve met through this blog, and I have an active following of people that I’ve gotten to know, so why should I even want more “clicks”? What’s the point of that? If I just don’t sit and stare at my stats, I can ignore them and enjoy the ride … most of the time.
Do you analyze your stats? Do you use reports to figure out how to grow your blog? Any advice on how to pay attention without driving myself crazy? I want to know!